Today's Technology is Yesterday's Magic

So it seems that more people now hover over iPods, iPhones or iWhatevers - eternally searching for the next song we want to hear, app we want to play/use or task that will make our day easier. I am also noticing significant changes to the landscape of business as usual... especially in corporate marketing.

There is now a shift happening and it is as significant as the fax machine; email; and how PDAs have changed business communication.

As a marketing professional, I am witnessing the next revolution in how we (as a culture of buyers, sellers and consumers) will behave when we (as the manufacturer, distributor or service provider) push our brand onto the market. It seems like magic to make your message stand out from the jumble of ads, signs, fliers, faxes and last but not least, email.

So - have you ever stopped to count the number of advertising messages you're subjected to in a day? Or, how many of them you actually remember?

I challenge you to actually count the number of messages that come your way... or more importantly, how they are coming your way.

My guess is that you will notice the shift in brand power advertising. I found this great video that explains this well... enjoy!






William S. Dickinson is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum Conferencing on the web @ www.momentumconferencing.com.