Benefits That Marketing Online Provides

Most of us have personally experienced or heard someone talk about how marketing online provides many benefits to those who do. Among those are the incredible ability to track your efforts with the feedback that allows for focused marketing.

Online marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales driven copy, with the cost savings and ease of production that would have our marketing forefathers green with envy.... oh yeah, let's not forget the huge 'Green' advantage inherently provided by focusing your marketing online.

If you have a website (and most businesses do these days), you can now track the who - what - when - where aspect, to easily gain the 'why'. I mention this as the 'why' is an extremely powerful tool in the development of your online marketing. If you know this [why] aspect of your target, you can create and develop your marketing like a lazer beam towards your prospects, or even existing clients, giving you an advantage over any business that does traditional marketing.

Email Marketing falls within this same benefit catagory as you can see 'who' and 'when' a recipient has opened your email; 'when' and 'where' they clicked; even if thier address is still valid - you will now know.

Let's be clear here that I do not recommened buying email address lists, as the bought list will bring a lot of unwanted negativity to your campaigns as most lists are generated through data mining, a highly controversal, (and in my opinion) borderline illegal, activity. In addition, most email market company have strict policies to advert this practice.

All in all, I highly recommend that you look at your website and campaign tracking to gain powerful insight as to which 'fish in the barrel' are biting. If you do this, you WILL see the clear benefits of marketing online.

Here are a couple of solutions...

SOLUTION 1: Website Tracking = www.extremetracking.com
SOLUTION 2: Email Services = www.constantcontact.com

William S. Dickinson is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum Conferencing on the web @ www.momentumconferencing.com.