Is your moment of opportunity, providing you with a leveraging moment

Okay, so some of us have used a variety of techniques to leverage our marketing. Everything from raw creation, to referrals, to being at the right place at the right time.

Seeing a need and approaching it is by far the most used form of leveraging, although some would suggest that opportunity is not a leveraging tool. I suggest that in today's information age, it is precisely that.

I was born in 1965 and my Grandparents will be the first to tell you that life was much harder than "kids today" have it. I make this point as I think in truth, that statement is a double edged sword. On one side they are right... On the other, you could not pay me enough to grow up when they did as I enjoy my modern amenities too much!

In addition to my own personal luxuries, the information age has brought forth many wonderful easy-to-use tools that can be utilized in today's business environment. Let's take this blog as an example....

For those of you who do not blog, please know that blogging is quite cathartic in nature. To be able to speak your mind with (for the most part) no repercussions a welcome moment in my daily grind. Personally, I like to mull over my topics for a bit, and then bang them out in a free flowing conversation with the people envisioned as the end user.

Since marketing is a passion for me, I find abundant opportunities all around me, but for those who are not as passionate as I, i realize that the task of looking for opportunities may sometimes overshadow the opportunities you see around you.

Here is what I suggest:
- Look at your business goals; More than likely it has something to do with sales of your services or product.
- Look around at your competition; How are they doing things?
- A lot of marketing ideas are regurgitated and it is almost impossible to create something that has not been done; Use bits and pieces to create a unique message or angle.

I will leave you with that until next time.

Talk soon,
Will