More Marketing, or More Careful Marketing...

So what happens when one group, the "official" marketing group loses its centralized control over marketing?

Do the marketing activities go away or disappear? No, they move to other parts of the arena ... they become diffused within (and sometimes outside) the company.

In general, we are now out of the industrial age and information is flowing faster and faster down the pipe to the end user. Does this require more marketing? I say no, just more careful marketing.

Since research is so easy and sometimes dangerous, it is imperative to approach your marketing with a level of caution in researching what you print, post, blog or 'Twitter' about.

It is really amazing that I get anything done with all the reading I have to do these days to keep up with what is current. I clearly see the importance of keeping it strait to the point, as well as having your facts straight. I love the Internet, but there are many 'experts' out there who's expertise seems a bit suspect, so when you find one or two that you trust, stay with 'em!

So how are you working your marketing? Are you a one person show or do you have minions working to get things done? I would love to hear from you!

Sometimes too many cooks in the kitchen spoil the soup. That sounds like a good topic for next time

William S. Dickinson (william.dickinson@momentumconferencing.com) is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum on the web @ www.momentumconferencing.com.