The Secrets to Getting Listed High in Search Engines

While many online resources will tell you it is easy to get listed, that statement is pretty much true.... but to get list with high rankings is another story altogether.

I will now release the secret to getting high listing results. If you are reading this you really should send in a donation ($100 is suggested) as the value will return at least 10x's that much!

Okay all kidding aside, SEO is a four pillar process and anything less will NOT generate good results in Google, the only search engine you should really be concerned with.... not that Yahoo & Bing (the two second biggest SE's) do not matter, but the reality is that Google holds almost 90% of the market share and if you optimize to Google, you will optimize for the rest automatically.

Phase I
Quality keyword content. Now what this means to a search bot is that whatever your site is about, there are common words that people look for when searching for the subject matter that you spout. You want to load your pages with content that contain those words.


Phase II
Good coding. Good coding consists of proper meta coding and site content coding. The main elements include: page title, description, keywords, revisit and follow coupled with header tags, alt tags, a site map and how Phase I and Phase II work together.

Phase III
Inbound links. I am not talking link exchanging systems here. That concept only works with strong relevant sites. The more effective way, is to write white papers, blogs and articles and be sure to include your link back to your site(s). Relevant back-linking is absolutely crucial to getting higher rankings in search engines.

Phase IV
Submission. This is a crucial step towards getting listed and getting listed quickly. While this used to be true, search bots do not just come looking for new sites anymore, You have to submit your site. The exception is if you are currently listed and your code has told the bots to come back periodically.

Good Luck!
 


William S. Dickinson is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum Conferencing on the web @ www.momentumconferencing.com.