Is the headline important?

Sean D’Souza - the legend behind psychotactics.com and The Brain Audit – has developed a system that can increase sales from your website by helping you understand why your customers buy and why they don’t.

Here is an excerpt from his system:

So, is the headline so very important? Let’s put it this way. If a customer doesn’t read the headline, they are more than likely not to read any more information. So it doesn’t matter what information you put in, if the customer doesn’t see a headline, that’s all of that information wasted.

 

And most people don’t learn about headlines because they think headlines are for copy writers. When we want a headline, they think, we’ll get a professional to write one for us. And there’s where you’re wrong (yup, wrong!), because a headline isn’t about copy. Or advertising. Or marketing.

• It’s an attraction device  
• You need powerful headlines for email.
• You need powerful headlines for a book.
• You need powerful headlines for a speech.
• You need powerful headlines for a presentation.
• You need powerful headlines for your articles.
• You need powerful headlines on your website.
• You need powerful headlines when you’re in an interview.

You just need powerful headlines all the darned time. And what frustrates me is that people give up. They think headline writing is for someone else.

 

 Read his entire part one here.

 

 

William S. Dickinson is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum Conferencing on the web @ www.momentumconferencing.com.